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Ambition 6 Making Nottinghamshire somewhere people love to live, work and visit

Nottinghamshire is known for its rich history and heritage. It’s the land of Robin Hood, Sherwood Forest and the origin of the Mayflower Pilgrims, and today is a destination for world-class sport, culture and leisure.

With a colourful past and exciting future, our County is a place people are proud to call home – and we want to play on its strengths to make it an even more attractive place to live, work and visit.

We have beautiful natural spaces and countryside for everyone to enjoy, as well as pretty market towns and villages, good living standards, and unrivalled connectivity. We’re also home to some of the fastest-growing companies in the Midlands, with a diverse range of businesses based here in our County. We’re determined to make more of these assets for both residents and visitors, and will prioritise the places in Nottinghamshire that would benefit the most from regeneration. We’re creating a more vibrant, attractive Nottinghamshire and want to share our urban and rural environments with more people than ever before.


The Big Notts Survey

  • Over 1 in 3 (35%) people named more affordable housing as one of their top priorities for Nottinghamshire
  • 1 in 5 (20%) people said improved parks and open spaces were one of the main things which would make Nottinghamshire a better place to live. The same proportion said improving access to green spaces in their local communities was a top priority
  • Over 1 in 4 (26%) people said that more investment on local high streets was a top priority for improving the places where they live, while 1 in 5 (19%) people and 39% of young people said it was making the local area more attractive.

Over the next four years we will:

We’ll develop and deliver a Housing Strategy for Nottinghamshire, alongside district and borough partners. This will help us build more sustainable homes that meet people’s needs, including specialised accommodation, and speed up and coordinate housebuilding across the County. We’ll also supply sites for new housing developments.

We’ll work alongside our district and borough partners to ensure attractive, sustainable and well-planned residential and commercial developments. We’ll also deliver the infrastructure our communities need, such as waste and recycling sites, transport connections and school places.

We’ll develop Levelling Up projects that boost Nottinghamshire’s economy, where investment is needed most. We’ll make sure those projects take advantage of Government funding opportunities and attract other sources of investment to help our priority communities.

We’ll improve public access to our natural environment, so more people can enjoy what Nottinghamshire has to offer.

  • We’ll look after, and improve, our public rights of way network and promote access to our Country Parks, so residents and visitors can make the most of nature in Nottinghamshire.
  • We’ll designate five new Local Nature Reserves for people and wildlife and support opportunities for people to actively engage with their local Green Spaces, including volunteering.
  • We’ll work with our partners to shine a spotlight on our County’s special landscapes and heritage, so that we can attract investment to protect and enhance them.

We’ll use our cultural venues and libraries to share our art, heritage and unique stories, helping grow a shared enjoyment of Nottinghamshire. This will promote pride and ownership among residents, and create an appreciation of our cultural heritage among visitors.

We’ll also take care of our many heritage sites on our land and aim for 75% to achieve ‘favourable management’ status. We’ll also work to prevent our built heritage suffering neglect, decay, or unsuitable or unsympathetic developments, to protect and preserve our County’s history.

We’ll deliver our Nottinghamshire Visitor Economy Strategy [PDF] to grow tourism in our County. We’ll promote our beautiful country parks and green spaces, like Sherwood Forest, and Rufford Abbey, as well as our sporting venue, the National Water Sports Centre. We’ll look for more opportunities to invest in and improve them too.

We'll develop and deliver a Nottinghamshire Food Charter and partnership action plan that shows the role food can play in creating healthier lives, richer economies and a sustainable environment. We'll also make the most of the planning and transport system to make local areas safer and easier places to be active and socialise. This will improve health and wellbeing and benefit the environment.

Success means:

  • More people live in communities supported by good infrastructure
  • People look after and enjoy the local natural environment
  • People enjoy a wide range of leisure and cultural activities
  • More economic vibrancy in our priority places
  • More visitors spend more money in our County
  • More sites provided by the Council are successfully and sustainably developed
  • Visits to libraries, cultural and heritage venues increase.

In 2023-24, to achieve this, we will deliver the following actions:

Continue to collaborate with District and Borough Partners working with their communities to access funding available for ‘levelling up’ and to attract other investment in priority areas. We will support the delivery of these developments/initiatives that will create the conditions and opportunities for residents to thrive and prosper.

Finalise the Council’s Cultural Services Strategy refresh, to support the long-term delivery and development of the Council’s commissioned cultural services, including country parks and libraries.

Work with District and Borough partners on the delivery of housing and commercial premises through the local plan process, so that Nottinghamshire’s residents benefit from attractive, sustainable, and well-planned residential and commercial developments.

Work with District and Borough partners to highlight and secure funding to create the infrastructure needed (such as schools, transport and roads), alongside housing and commercial development, so that residents can access high quality services in their communities.

Continue working with partners to develop further projects following on from the end of the Miner2Major Landscape Partnership Scheme, aiming to attract further investment in Nottinghamshire’s landscape and heritage as well as promoting access and enjoyment of Green Spaces.

Continue work to designate five new Local Nature Reserves for people and wildlife. This will help ensure sites are protect for both biodiversity and public well-being.

Continue work to achieve ‘favourable management’ status for our heritage sites by developing and agreeing a Council-wide protocol for such management. This will mean that both designated and non-designated heritage assets are identified and conserved for the future.

Further develop our land and buildings to generate investment in high quality housing and new jobs for residents.

Deliver, co-ordinate and promote major public events, including Nottinghamshire Day and a Nottinghamshire stage of the Tour of Britain, to attract investment and generate economic benefit for Nottinghamshire. These events will also ensure that residents and visitors can enjoy leisure and cultural activities within our vibrant county.

To find out more about what we’ve got planned for the current year, you can read our full Annual Delivery Plan 2023-2024 [PDF].

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